All Types Content
Hi, I'm Dana.
When I was four, I knew just what I wanted to be when I grew up: a waitress and a conservationist, preferably at the same time.
Turns out, that was a challenging career goal. Luckily, I turned to the next-best thing: being a writer. Today, I specialize in content strategy and creation, tailored to each client's organizational goals. In a crowded marketplace, I build strategies that differentiate and tell stories that last.
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I've worked across the business, tech, academic, and nonprofit industries, partnering with designers, project managers, C-suite executives, and cross-functional teams. I've created websites for local start-ups and messaging architectures for national organizations. My diverse experience lets me help my clients find their voices and share their messages with clarity and creativity—all while being grammatically correct!
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When not judiciously ensuring usage of Oxford commas, I love purposeful questing, aimless wandering, excessive traveling, as well as reading vast amounts of science fiction.
Here's What I Do.
Content
Strategy
Great content starts with a great content strategy. Together, we'll identify your content and communications goals, then develop a messaging framework and content models to support them. With nuanced messaging and a strong brand narrative, we'll elevate and differentiate your digital experience, increasing click-through rates, ensuring SEO success, and growing your target audience.
Content Creation
& Copywriting
From short- and long-form articles to web content, newsletters to blog posts, I'll tell your story and make it sound good. As a writer, I'll find your voice, persuade your audience, and drive visibility, creating and optimizing content with a focus on deeply engaging, wholly human storytelling.
Editing & Rewriting
In a previous life, I was a full-time grammar guru, working my way from editorial assistant to senior editor at a global consulting firm. I'll dot your i's, cross your t's, and ensure existing content is consistent and polished. And yes, I will add Oxford commas unless told otherwise.
Long- and short-form articles
Long- and short-form articles
For Example ...
Sound Good?
Articles &
blog posts
Landing
pages & websites
Brand positioning
& architecture
Voice, tone & messaging
Case studies & white papers